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IMBA FILMS RECORDS AND PUBLISHING
Department Structure and Responsibilities

Imba Films Records and Publishing is built on a clear structure that ensures every part of the creative and business process is handled with excellence. Each department plays a vital role in discovering talent, producing world‑class music and film, protecting artist rights, and preserving cultural heritage. Together, these teams form the backbone of the label—driving artistry, innovation, and legacy.

1. Artists and Repertoire (A&R)

Artists and Repertoire
  • Discover and sign new talent
  • Guide artistic direction and song selection
  • Coordinate studio sessions and creative collaborations
  • Develop release plans for projects
  • Serve as the main point of contact for signed artists

2. Marketing and Branding

Marketing and Branding
  • Build and manage artist and label brand identity
  • Plan and execute release campaigns
  • Manage social media and digital content
  • Run advertising, PR and influencer activations
  • Track campaign performance and audience data

3. Distribution and Digital

Distribution and Digital
  • Deliver music to all digital streaming platforms
  • Manage DSP relationships and playlist pitching
  • Handle metadata, ISRC codes and release dates
  • Monitor streaming analytics and reports
  • Ensure music is available worldwide

4. Legal and Business Affairs

Legal and Business Affairs
  • Draft and review artist and vendor contracts
  • Manage copyright licensing and clearances
  • Handle SAMRO, CAPASSO and SAMPRA registrations
  • Resolve disputes and protect intellectual property
  • Ensure legal compliance in all label activities

5. Finance and Royalties

Finance and Royalties
  • Manage label budget and accounting
  • Collect income from streaming, sales and licensing
  • Process royalty payments to artists and producers
  • Prepare financial reports and statements
  • Handle tax, SARS and invoicing

6. Production and Studio

Production and Studio
  • Oversee recording, mixing and mastering
  • Manage studio bookings, equipment and staff
  • Coordinate music video and film production
  • Work with producers, engineers and creatives
  • Maintain quality control of all audio and visual output

7. Publishing

Publishing
  • Administer songwriting rights and catalog
  • Register compositions with PROs
  • Collect mechanical and performance royalties
  • Pitch music for sync in film, TV and advertising
  • Manage songwriter splits and agreements

8. Events and Touring

Events and Touring
  • Book live shows, tours and performances
  • Manage logistics, travel and artist care
  • Coordinate Imba showcases and label events
  • Build relationships with promoters and venues
  • Support artist brand growth through live experiences

9. Operations and Admin

Operations and Admin
  • Manage artist onboarding and internal documentation
  • Schedule meetings and internal communications
  • Oversee HR recruitment and staff management
  • Maintain office systems, supplies and compliance
  • Support daily operations of the label

10. Public Relations and Media

Public Relations and Media
  • Secure press coverage, interviews and features
  • Write and distribute press releases and bios
  • Manage media relationships with radio, TV and online
  • Handle public statements and reputation management
  • Promote Imba and artist news to the public

11. Film and Visual Content

Film and Visual Content
  • Develop and produce films, music videos and documentaries
  • Manage directors, editors and production crews
  • Pitch visual projects to broadcasters and platforms
  • Align visual content with artist and label strategy
  • Oversee post production and delivery

12. The Imbanyana Fashions

The Imbanyana Fashions
  • Develop and produce fashion lines and cultural apparel
  • Collaborate with designers and stylists
  • Promote Imbanyana brand through showcases
  • Align fashion with artist and label identity
  • Oversee production and delivery of garments